How We We Work

We do everything it takes to build the brand your business deserves and elevates your name across all your customer touchpoints. We love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers.

We believe that a beautiful, effective website can establish your brand, convert visitors into customers, and ultimately grow your business. By teaming up, we are able to offer start-to-finish customized websites, crafting captivating, accessible digital experiences.We’ve chosen tools that streamline our communication process both internally and with our clients. We are agile as we adjust to each client’s needs, and very excited about finding solutions to your unique challenges.

The offices of Busby and Potter

Kate Busby

Developer + Director of Technology

Kate enjoys collaborating with clients to create engaging, interactive web experiences with projects that bridge the intersection of design and function. She teaches front-end development at General Assembly and has had work featured in Awwwards and Communication Arts. Here at Busby Potter, Kate is in charge of development and oversees all technical direction.

See Kate's Github →
Eléna Potter

Designer + Creative Director

Eléna is a hardwired optimist who believes in building approachable brands and having a lot of fun along the way. She works closely with clients to better understand their audience, using that information to elevate the brand and create meaningful experiences for the user. Eléna oversees creative direction on Busby Potter projects, coordinating a cohesive vision through design, imagery and content.

See Eléna's portfolio →

Services & Capabilities

From the very beginning, we seamlessly blend the design and development processes to marry form and function, providing the best solution for your company’s unique needs.


  • Brand Identity

  • Website Design

  • Collateral

  • Packaging Design

  • Illustration


  • Custom, responsive front-end development

  • Back-end development

  • CMS Integration (Wordpress, Craft CMS, and others)

  • E-Commerce Sites (Shopify, WooCommerce)

Creative Direction

Working with external collaborators to craft a cohesive vision through storytelling and all brand touchpoints. We work with photographers, videographers, copywriters, strategists and more to bring your product to life.

Technical Consulting

Through guided discussions about your business, we research and recommend the best technical “stack” for you. Whether your business goals are focused on sales, client education, or a different measure of success we will ensure that your website and desired software tools all work together and that your brand design is consistent throughout.

Some of the fine folks we've worked with

Our Work

We are currently launching several sites and compiling case studies for our website. Shoot us an email and we'll send you a pdf portfolio with our most recent work!

Get in Touch

What it's like to work with us

"Kate and Eléna are great listeners who will help figure out solutions to business problems through design and development. They helped us to understand and own our brand, and provided us with a website that was flexible and allows for us to continue to grow and expand."

Betsy McCann

Get in touch about a project today!