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Our Process





Your goals come first

We immerse ourselves in your organization. Your audience. Your goals. The challenges and opportunities you face. We want to know what’s at the heart of your brand? Whatever your ultimate goal is, from sales to client education, asking the big questions upfront ensures that you get the right results.

Putting a plan in place

Following the discovery phase, we put our unique insights to work, creating a personalized plan for your project. This will be the framework to achieve your project goals. And once we know where we’re headed, we can build the right team to get us there. Starting with a clear plan ensures everyone is aligned to one vision. Yours.

Crafting the brand

Once all the pieces are in place, it’s time to bring your project to life. We’ll develop a visual language that speaks to who you are. All your communications are an opportunity to connect with your audience. We’re here to ensure it’s a language they understand, whether it’s websites, packaging and everything in between.

Building the experience

For us, technology and creativity are one. We take ideas and make them a reality, bringing them to life through code. We build a captivating experience designed to engage an audience and deliver results. And we leave you with the tools you need to keep making waves for years to come.

We’re here to be an extention of your team.

We’re in it for the long-haul and strive to set our clients up for long-term success. Many of our clients come back to us to help them solve new challenges as they continue to grow. As a team of freelancers, we adapt our people and process each project, making sure that you get exactly what you need, and nothing you don’t.

Your success is our success. We are your creative department. Every client we’ve had has begun a phase 2 or come back for updates.


  • Logo design
  • Brand refreshes
  • Visual identity systems
  • Brand guidelines


  • Fully responsive digital design
  • Packaging
  • Collateral design
  • Illustrations
  • Packaging

Development & Tech

  • Custom, responsive front-end development
  • Back-end development
  • E-Commerce (Shopify, WooCommerce)
  • CMS integration (Wordpress, Craft CMS)
  • Custom software solutions
  • Tech consultation

Need More? We've got friends.

We have an ever-growing roster of tried and true collaborators. We’ll build a team and work together to craft a cohesive vision across all brand touchpoints that better tell your story and accomplish your goals.

Want to be a friend? We’re always looking for like-minded businesses or individuals to collaborate with on projects. Shoot us an email to to say hi!

Clear and honest


We’re on the same team here and nobody likes surprises. We plan ahead so we all know exactly what we’re getting into. Expectations, managed.

Creativity + technology =

boom baby

There’s probably a better way of saying this but our point is that letting both inform one another from the beginning guarantees solutions that *actually* work.

Curiosity and


Look, we love what we do. And you love what you do (hopefully). We’re excited by ideas and don’t believe in taking ourselves so seriously it limits us.

A very midwestern

work ethic

We believe in good ol’ hard work until the job is done. Day in and day out, we show up and nothing makes us happier than working with organizations who do too.

Fearless in the face

of a challenge

Every day we challenge our clients to think outside the box and they challenge us to push our ideas. We all do better work when we’re challenged.

Big picture


We’re future oriented and on this journey together. It’s going to get weird, it’s going to be a lot of work, and we’re all going to come out of it alive.

The Offices of Busby and Potter

Kate Busby

Kate enjoys collaborating with clients to create engaging, interactive web experiences with projects that bridge the intersection of design and function. She teaches front-end development at General Assembly and has had work featured in Awwwards and Communication Arts. Here at Busby Potter, Kate is in charge of development and oversees all technical direction.

Eléna Potter

Eléna is a hardwired optimist who believes in building approachable brands and having a lot of fun along the way. She has been freelancing since 2016 and teaches design at Chicago Portfolio School. She works closely with clients to better understand their audience, using that information to elevate the brand and create meaningful experiences.

Connect with us on Instagram to stay up-to-date on recent projects and studio shenanigans.


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